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How To Increase Your Sales With E-mail Capture
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According to definitions capture is a process of obtaining and storing external data for use at a later time. Email capture is a strategy to build your opt-ins. There are different kinds of methods to do this. If you want to increase your sales from your website business you should be able to obtain or secure your prospects’ email addresses online and send follow-up emails with offers which attract them to your website time and again.
How do we capture our visitor’s email address?
This task is accomplished by using a script in your webpage. When a customer visits your website, he would see a pop up box with free offers. Such a Pop up box is a tool used to entice a customer to sign up. Whenever a customer clicks ‘ok’ the email software is activated. Now this email address is captured and used for further offers in future.
You could sign up with a good email list building services such as Getresponse or Awebar. Any of these services would provide you a HTML code. You add this to the html code source of your Web pages. Place a simple online form to collect customers’ names and email addresses. After adding the html code, save it and upload to your server. Then, you could install your own mailing list script on your host server. Using autoresponder services could save you from any technical issues.
It is advisable to design a separate web page to capture email addresses. Design it in such a way that the form and related information on the email capture page is easily seen on the browser without the customer having to scroll down.
Design a separate thank you page similar in design and appearance to the email capture page. A personal thank you with your customer’s names means a lot to them.
There are several ways to capture Email addresses:
- Encourage your visitors to subscribe to your free e-zine. When they do sign up give them a freebie as a token of appreciation.
- Place an e-book on your website which is related to your target audience and allow them to sign up for a free download.
- Many customers like free contests or sweepstakes. When you offer these on your site, customers would be happy to provide you with their contact information to enter. This is an attractive method to capture email addresses.
- You could offer to answer questions by filling out a web form so that you could email them later, say within 24-48 hours with your answers.
- You could ask your visitors to fill out a small survey on your website after signing up.
- Your customers could sign your guest book for a small free gift.
- You could offer free affiliate membership to your customers. They would need to sign-up in order to receive marketing materials from you and commissions from sales.
Try these methods to capture those valuable email addresses and build your opt in lists.
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