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What you would do if this happened to you? After being away for a day your curiosity gets the best of you and you start checking how many sales have been made. But much to your surprise, sales aren’t anything like what you had hoped they would be. You discover that your “can’t miss” product launch is showing a conversion rate of something on the order of only 1 out of every 200 visitors choosing to part with their hard-earned money.
All of a sudden a sinking feeling that your magnificent product launch is quickly grinding to a gut-wrenching halt overwhelms you. And then you start to wonder if you know enough about with online marketing to keep your head above water. Next you find yourself asking, “What do professional marketers making six and seven-figures know about marketing that I don’t?” The answer: they not only studied marketing but also the principles necessary to persuade others to purchase their product or service. While there are scores of persuasion tactics available, let’s take a look at a few simple but powerful ones that can help you to persuade more of your visitors to buy your products. Most of them have to do with your sales copy. To begin with you not only need a good headline; you need one that also includes a strong benefit statement as well. If you’re going to succeed in persuading your audience, then you’re going to have to learn to think like them. Ask yourself, “What can I offer them that they’ve just got to have or need desperately? What can I do to help them realize their goals, or help them solve their problems in a quick, easy and cost-effective manner?” Once you’ve created your headline, be sure to follow it with attention-getting sub-headings, first paragraphs and benefit statements. A second effective persuasion tactic is to personalize your presentation. It’s not enough to tell them about your product. They also need to know who you are. This is not the time or place to write a biography; just give them a brief background or include life experiences that will help you gain more credibility. A couple of suggestions for doing this are by working this into your introduction or including this information on an “About Us” page. You might also consider including your picture on the web page. Another terrific way to persuade your visitors to make that purchase is to include testimonials. A good rule of thumb is to get two or three convincing testimonials from those who have reviewed your product. A well-written group of testimonials could potentially double your sales. The best mix is one that includes comments from recognized experts in your niche and your best customer responses. A key aspect for generating good testimonials is to provide excellent customer service after the sale. Next, you’ll need to have a strong guarantee. But that’s not all; you’ll also need one with “punch.” For example, many top marketers are beginning to create bolder guarantees offering not only a full refund but also a special bonus provided certain conditions are met. You should offer this kind of guarantee for at least two reasons. First of all, the conditions that you outline necessitate that your customer must prove that they have actually taken your product for a test-drive. Reason number two: by using risk-reversal in your guarantee you will get more sales. The last item is related to a different kind of copy, which enables you to increase the chances of getting the sale. It’s a proven fact that even professional online marketers often have low conversion rates for first-time visitors. As a result they understand that multiple exposures can result in additional opportunities to persuade visitors to buy. That is the reasoning behind creating follow up email campaigns that focus on a variety of items, including mailings, mini-courses, ezines and blogs, just to name a few. Read Customer Centric Articles Our Top Customer Centric Articles How To Write Amazing Cover Letters More Customer Centric Articles Quickly Put Videos On Any Website In 10 Less Than Minutes
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